Analytics & Tracking

Understand how your campaigns perform with real-time analytics.

Key Metrics

Sent
Total number of emails successfully delivered to recipients.
Opens
How many recipients opened your email. Tracked via a small invisible pixel.
Clicks
Number of times links in your email were clicked.
Rate
Percentage of recipients who performed the action (opens or clicks).

To view analytics for a specific campaign:

1. Go to Campaigns page.

2. Find your campaign and click the Results button.

3. View detailed stats including sent count, open rate, and click rate.

Your dashboard shows aggregate stats across all campaigns:

Tip: A good open rate is typically 15-25%. If your rates are lower, try improving your subject lines or sending at different times.